BUDXMIAMI
Wink asked us to assist them in creating assets for the BudXMiami event.
Budweiser invited 200 creative kings from over 21 countries.
Those kings were invited to watch the Superbowl game and made the completely transformed Budweiser hotel their playground for the weekend.
The Nautilus hotel in South Beach Miami was completely transformed into a creative Budweiser environment.
From the big marquee letters on the rooftop to the foodwrapping papers, everything was designed in a vibe that celebrated the heritage of this iconic brand in a contemporary way.
Photos: @benhoudijk
Art-direction: David De Bruin @Wink
